Web Usability

What We Do.

Website usability is a facet of the user experience (UX). In its simplest form it’s about the ease and ability of a user being able to complete his or her task. It answers the question, “How usable is my website for my users?”

 

usability services

Website Usability Testing.

Usability testing, sometimes referred to as user testing or task analysis, is when a website and/or online workflow is tested with users that represent your target audience. The objective of usability testing is to identify obstacles that prevent users from completing their task and impact their satisfaction.

Usability testing analysis includes:

  • The success rate of users able to complete critical tasks.
  • How long it takes users to successfully complete tasks.
  • The satisfaction level of users.
  • Findings prioritized by issue severity and implementation effort.
  • A list of recommended improvements to increase usability and user satisfaction.
  • A highlight video and/or user commentary highlighting findings.

Expert Review.

An expert review, also referred to as a heuristic evaluation, is the fastest and most cost-effective means of usability analysis. This review entails a usability expert benchmarking your website and/or workflow against best practices that users have come to expect from their online interactions.

The expert review analysis includes template design, calls to action, navigation elements, site search, the organization and labeling of content and more

Expert review analysis includes:

  • Detailed analysis and commentary of critical interaction points.
  • Findings prioritized by issue severity and implementation effort.
  • A list of recommended improvements to increase usability and user satisfaction.

Trust Review.

Users need to trust the organizations and websites with whom they interact. The right trust signals give users the needed comfort and trust necessary for them to engage with your company’s website and online applications. Without building trust, bounce and abandon rates increase which degrade both usability and SEO.

Trust review analysis includes:

  • The grading of critical trust signals.
  • Analysis of “about us” pages including about us, team and contact pages.
  • Analysis of your sites through the lens of Google’s expertise, authority and trust (E-A-T).
  • Analysis of your site through the lens of Google’s Search Quality Evaluator Guidelines.
  • Analysis of the communication style and weight of promotional elements and monetization points.
  • Consistency of communicating trust and legitimacy.
All Services.
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This Is How We Can Help You.

seo site audit.
seo quality audit.
seo maintenance.
seo consulting.
seo coaching.
content strategy & road mapping.
customized content services.
website usability testing.
expert review.
trust review.
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