SEO & Web Design

Agency Based in Carlsbad, California

Getting companies found online since 2019

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We have worked with:

Your Digital Marketing Partner

Optics In, LLC is a digital marketing agency that provides search engine optimization (SEO), local SEO, WordPress web design, website hosting, & website maintenance services. We aim to increase your website's SEO visibility and establish your brand as a market leader.

We are headquartered in Carlsbad, California.

We Help Businesses Grow With

SEO & WordPress Web Design Services

Local & Website SEO

A website is only valuable for your business if it is findable online. There are 8.55 billion searches on Google every day. We work with local businesses, enterprises, and businesses of all sizes to improve their SEO.

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Content Strategy & Execution

What you say about yourself & how you say it matters. Understanding the language & topics users use to find your products & services is critical. We'll work with you to ensure your website is found before your competitors.

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Web Design & Hosting

WordPress powers over 40% of websites online. It's flexible enough to meet the needs of small businesses and enterprises. We can help build your WordPress site, host it, and maintain it.

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Our WordPress Web Design Work

All websites are built and managed with WordPress and hosted in a fully-managed hosting environment.

Silver Lion Farms

Silver Lion Farms (SLF) needed a website they could maintain because their prior agency, well, they didn't build it that way. We built SLF a WordPress website that is 100% managed by SLF and hosted in a fully-managed WordPress hosting environment.

RealSTEEL Software

RealSTEEL Software needed its website rebuilt and deleted pages reconstructed to regain lost SEO traffic from a prior website redesign. We rebuilt the site in WordPress, including the previously deleted pages, and increased the site's SEO traffic by 79% YoY.

Assisted Living Locators LA

We migrated Assisted Living Locators LA's 100-page website from an environment that wouldn't be supported for much longer to a WordPress-hosted website that could be maintained internally. The new site was live in less than 3 months.

SEO Coaching, Training, & Speaking

Nick Musica shares 20+ years of SEO and digital marketing experience via training, coaching and speaking about SEO.

SEO Training

Nick offers onsite, in-house SEO training in San Diego to entrepreneurs, small businesses, and enterprises looking to better their internal SEO game. Not located in San Diego? Nick will come to you. Let's talk.

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SEO Coaching

Have you taken your SEO so far and can't break through? Nick offers experienced teams a fresh perspective on old problems. Sometimes, a small shift in perspective is all that is needed.

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SEO Speaking

Nick is a professional SEO speaker & is available for keynotes, conferences, and small business events. He talks about productivity, working cross-functionally, & setting first-time managers up for success.

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There are 8.55 billion searches on Google a day. Are you getting found?

SEO is key to getting found online. With 8.55 billion searches a day on Google, you want to be sure your site is among those being found.

We've improved the SEO traffic for non-profits, e-commerce websites on WordPress and Shopify, small businesses, and many others. Reach out for a SEO discovery call to see how we can help you improve your SEO traffic.

SEO Services

SEO & Web Design Resources

Are you looking for SEO support to get you going? The Optics In blog can help you get your digital marketing, SEO, and search-friendly website design moving in the right direction.

SEO for Startups: Essential Info for Organic Marketing

Startups have a lot on their to-do lists. There are supply chains to build, staff to hire, and operations to organize. But search engine optimization (SEO) should also be near the top of that list. SEO for startups, just like SEO for any other business type, is an essential marketing tool, but startups require a […]

SEO for Nonprofits: What Charities Need to Know

Search engine optimization refers to the strategies used to increase your rankings on a search engine results page (SERP). It’s a tool that all businesses use, including nonprofits, as effective strategies could drive more engagement and traffic to your nonprofit, without the need to pay for every impression, click, or lead. It’s those strategies we […]

SEO for Financial Advisors & Wealth Management: A Guide

If you’re building a personal brand as a financial advisor, you’ve no doubt looked into social media marketing and pay-per-click advertising. But search engine optimization (SEO) is an even more effective way to grow your brand, increase conversions, and cement your status as a respected professional. The approach to SEO as a financial advisor isn’t […]