SEO Coaching

Nick Musica, the founder and CEO of Optics In will be your SEO Coach.

He has a background in teaching SEO and is an accomplished SEO practitioner. Nick has:

• Been working in the SEO field since 2003.
• Grown and mentored teams.
• Worked cross-departmentally to achieve sustainable SEO results
• Co-authored When Search Meets Web Usability, a book about SEO and web usability, in April of 2009.
• Taught a masters-level class on User Experience at NYU and has presented at SMX in Germany and ClickZ in San Francisco.

Nick Musica worked as an in-house SEO since 2003 before establishing Optics In LLC in 2019.

He mentored teams, he trained cross-departmentally, and grew sustainable SEO traffic with the support of his internal teams before stepping into his consultancy.

Good candidates for SEO coaching include individuals or organizations that:

• Have the will but need some guidance in the skills department.
• Want to avoid costly mistakes that those new-to-SEO frequently make.
• Want to make their new website a marketing magnet.
• Want to reduce their dependency on paid media.
• Have a generalist marketer who could use SEO guidance.

We cover all of the essentials necessary for SEO success. They include:

• Technical SEO
• Information architecture
• On-page copywriting and meta tags
• SEO-friendly design
• Backlinks
• And more

All of the above will be contextualized for your website.

We work with WordPress, Shopify and homegrown content management systems.

We do not work with Wix or Squarespace.

We will provide ranking reports from our 3rd party SEO tool (a $200/month value).

We can also provide you with content brief reports to help you with the on-page optimization of your website copy.

We will introduce you to the tools that we use for ourselves and our clients.

In some cases, we can provide access to some of the tools we use so you can try them out before you commit to them yourself.

SEO training is based on a pre-established syllabus. In some respects, it is a one-size fits all approach and may not account for the team's individual strengths and weaknesses, or for the complexities of your website.

SEO coaching is designed to meet you, your team and your website where you are today.

Coaching does incorporate elements of SEO training because there are SEO best practices that should be implemented on all websites.

However, what makes coaching and training different is that we teach you to think like an SEO, not just execute SEO tasks.

By being able to think through the SEO nuances that are specific to your industry and website, you are positioning yourself to squeeze the most SEO ROI out of your website.

It can take 3 to 6 months, or longer, to start to realize SEO results.

If you are new to SEO and/or if you are working in a competitive industry, it can take even longer.

We can help you avoid costly mistakes and shorten the learning curve so that you see results faster than not.

We will share with you the same resources we use to help us keep our clients ahead of the competition and in good standings with Google.

In many cases SEO and UX compliment each other.

There are situations where tradeoffs may need to be considered. If that is the case, we will work with you to layout options and set proper expectations to mitigate surprises down the road.

SEO can benefit websites in all industries. Some industries can be more challenging than others.

When it comes right down to it, thriving in SEO is about knowing your industry and website, and identifying the SEO opportunities that will drive results sooner vs later.

We'll be there every step of the way.