SEO For Law Firms & Independent Attorneys
You manage your caseload. We’ll manage your SEO.
Why SEO Is Important For Law Firms & Attorneys
When you know the language your users use to search, you win at SEO. It’s that simple.
Here are a few examples:
| Divorce attorney near me | 33K |
| Criminal defense lawyer | 27K |
| Car wreck attorney near me | 12K |
Together We Make A Great Team
We work closely with your business to map the language users use to find your services, whether criminal law, business law, or family law.
The goal for SEO is to be found when your future client is searching for you.
When that happens, your business gets a qualified candidate dropped off on your doorstep.
SEO for Lawyers: What You Need To Know
There are more than 2.6 million searches on Google each month for “lawyer”.
These searchers need your legal services sooner versus later. If they don’t find your law firm online they will call your competition.
Here’s how you get in front your prospects and your competition:
The Language On Your Website
Your firm’s website needs to convey what you do in language your audience understands.
The field of law is full of jargon that is more suitable in the office than it is on the website.
We help you translate your legal jargon into the language that users are searching for so they can more easily find you online, identify the services you offer, and call you.
The Construction Of Your Website
Not only does your copy need to speak your users’ language, but your website also needs to speak Googlebot’s language.
Googlebot is Google’s web crawler that scours the internet looking for quality websites.
You get rewarded when you give Googlebot what it wants. It’s not unlike making a compelling argument in the courtroom. Only with SEO it’s the technology behind your website that is doing the proverbial arguing to get your site ranked as high as possible.
Some of the technical elements of a website include:
- The efficiency of your website
- Broken links on your site
- Canonicalization
- Duplicate content (technical and otherwise)
- Download speed
These are just a handful of the almost 100 aspects of the website that we check to ensure that your site is providing Googlebot with everything it needs to rank well.
Local SEO For Lawyers
Local SEO is critical for law firms.
If your law firm isn’t visible in the local pack when someone searches for “attorney near me” you simply aren’t part of your future client’s consideration set.
We work with you to claim and optimize your local listings across the internet by optimizing for local ranking signals including:
- Areas you serve.
- Identifying the right keywords to use in your local listing.
- Optimizing your Google business profile(s).
- Creating consistent NAP (name, address, phone) information is consistent everyplace your listing shows up and more
Summary
Don’t lose another client to another law firm that has better SEO.
Contact us for a discovery call to understand the SEO opportunities that can help grow your law firm.
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