SEO For Accounting Firms & Independent CPAs
SEO, short for Search Engine Optimization, is a digital marketing method accountants, accounting firms and CPS can use to drive qualified leads and grow their businesses.
We will get into why SEO is important for CPAs, key aspects of SEO for accounts and more.
Why SEO Is Important For Accounting Firms & CPAs
Every month, users try to find accountants and CPAs on Google, Bing and other search engines.
Exactly, how many people are looking for an account or CPA using a search engine?
Here is a sample of how many searches are performed monthly for any given term on Google.
If you are not focusing on SEO for your accounting firm, you may be losing out on a significant amount of website visitors that can be growing your bottom line and your business.
| CPA | 165K |
| CPA near me | 74K |
| Accountant | 60K |
Your Missing Out On SEO Traffic
If you are not focusing on SEO for your accounting firm, you may be losing out on a significant amount of website visitors that can be growing your bottom line and your business.
Key Aspects of SEO for Accountants and CPAs
There are 3 key aspects to SEO. They are:
Technical SEO
Technical SEO is mainly concerned about how well a search engine bot can crawl your website.
One of the most common mistakes we hear from clients is that “Our dev resource does our SEO” or our “Web guy does our SEO”. It’s a kin to saying my nephew who is good at math is doing my taxes.
Takeaway: Developers and web designers do not specialize in SEO.
On-page SEO
On-page SEO is about 1) what you say, and 2) how you say it.
An example of “what you say” may be a blog page on your website that discusses the various deductions a business can write off.
How you talk about deductions, the “How you say” part, should consider the language that users use to search for this information and the questions they ask about deductibles.
Some of the questions you should be exploring with an SEO agency if you are an accountant are:
- What is the geography you are targeting?
- Do you focus on a specific type of business?
- What does your ideal customer look like?
Off-page SEO
A link from another site to your site is considered a vote from Google.
A few good links can mean the difference between ranking in position 4 or position 8. That 4-point difference can be the difference between 100 visitors a month and 400 visitors a month from the same query.
Your best bet to acquiring quality links as an accounting firm or solo CPA is to build relationships with finance and business websites.
Local SEO For Accountants
Google and other search engines have a local pack of business that show when “Accounting firm in Los Angeles” or similar local query is searched.
You want to do everything you can to ensure your listing shows for these queries.
This includes:
- Optimizing your Google My Business Listing, Yelp listing, and Bing listing minimally.
- Make sure your NAP (name, address, phone) information is consistent every time your listing shows up.
Summary
If you are an accounting firm or CPA who is interested in improving your SEO give us a call.
We’d be happy to have an exploratory conversation to discuss the SEO opportunities available for your business.
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