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As a CEO, you almost certainly know about search engine optimization (SEO). The problem with SEO is that it’s constantly adapting to Google’s ever-changing algorithm, so what you think you know is probably outdated. And that’s not the only thing you need to know. If you’re thinking about investing in SEO as a CEO, this […]

Search engine optimization (SEO) is one of the pillars of ecommerce marketing. It can drive organic traffic, increase sales, and boost a brand’s reputation. But before you start planning those SEO campaigns for your ecommerce brand, there are a few things you need to know. Why SEO is Important for Ecommerce SEO is the marketing

You’ve decided that it’s time for SEO training. The next step is to decide between in-house and online SEO training. They can both teach your employees about the nuances of SEO and show them how to run campaigns that get results, but there are big differences in the structure and benefits of in-house and online

Your rankings climbed. Your conversions increased. And then you hit a wall. It’s a position that many companies have been in, and one that often leads to costly solutions—hiring SEO agencies, building new teams, creating more strategies—without guaranteed results. But there is a better solution, two of them, actually. SEO training and SEO coaching could

According to recent estimates, over $80 billion is spent on search engine optimization (SEO) services every year, with most brands assigning at least 10% of their overall marketing budget to SEO. If you’re in the market for SEO services, you’ve no doubt come across your fair share of agencies and consultants all vying for your

There are over 810 million WordPress websites on the web, accounting for more than four in every 10 sites. Part of the appeal is that relatively unskilled webmasters can build a website in minutes. However, the basic tools and templates on WordPress can’t substitute for a skilled developer, which is why most brands turn to

First impressions mean everything—users will make up their mind about your website in just a couple of seconds. If there are broken links, slow loading times, old widgets, and dated content, those impressions may mean they never return. If you build it, they might come, but if you don’t update it, they will probably leave.

User experience (UX) and search engine optimization (SEO) go hand-in-hand. You can have good UX and bad SEO, but it’s becoming increasingly difficult to maintain a solid SEO strategy with bad UX. Does User Experience (UX) Make a Difference to SEO? SEO is often incorrectly perceived as some kind of magic trick that those in

A good content strategy is the backbone of every content marketing plan. It’s something that  a content agency will create to get the wheels in motion and something you should consider if you’re creating the content yourself. But what is a content strategy, and why is it so important? What is a Content Strategy? A

SEO is the cornerstone of every good online marketing strategy. It’s something that everyone from bloggers to multi-billion dollar enterprises engages in, and it can make or break a business. But what exactly is SEO, what does it mean, why does it matter, and how do keywords, backlinks, and other common elements translate into high