SEO & Web Design Blog

Paid search and SEO are two of the most common types of digital marketing. They are very different, and they’re both also very effective in their own way. So, when should you consider investing in paid search, and when is it better to focus on SEO? Paid Search vs SEO: What Are They? A paid […]

Pay-per-click (PPC) marketing forms the backbone of many marketing strategies. It delivers fast and measurable results and works for professionals and businesses across most industries. It’s not always the best approach, and it can be expensive if you don’t know what you’re doing. We’ll show you some of the basics of PPC marketing and help

The US cannabis industry has experienced phenomenal growth in the last decade or so, and it’s expected to be worth nearly $50 billion by 2029. It still faces various regulatory challenges, though, and this makes life harder for marketers trying to get noticed amidst the intense competition. Search engine optimization (SEO) could provide the solution.

How do SEO and PPC work together? Does one complement the other? Will running PPC ads help to improve your SERPs? These two marketing strategies are the backbone of digital advertising for many brands, but how—if at all—do they work together? SEO vs. PPC Pay-per-click (PPC) is a form of paid advertising where advertisers set

As the head of a brand’s marketing efforts, CMOs expend a lot of time and money on search engine optimization (SEO). It’s an important consideration for all online brands, but if you’ve been wrapped up in social media marketing, Google Ads, and other paid marketing efforts, you may have overlooked some key aspects of SEO.

As a CEO, you almost certainly know about search engine optimization (SEO). The problem with SEO is that it’s constantly adapting to Google’s ever-changing algorithm, so what you think you know is probably outdated. And that’s not the only thing you need to know. If you’re thinking about investing in SEO as a CEO, this

Search engine optimization (SEO) is one of the pillars of ecommerce marketing. It can drive organic traffic, increase sales, and boost a brand’s reputation. But before you start planning those SEO campaigns for your ecommerce brand, there are a few things you need to know. Why SEO is Important for Ecommerce SEO is the marketing

You’ve decided that it’s time for SEO training. The next step is to decide between in-house and online SEO training. They can both teach your employees about the nuances of SEO and show them how to run campaigns that get results, but there are big differences in the structure and benefits of in-house and online

Your rankings climbed. Your conversions increased. And then you hit a wall. It’s a position that many companies have been in, and one that often leads to costly solutions—hiring SEO agencies, building new teams, creating more strategies—without guaranteed results. But there is a better solution, two of them, actually. SEO training and SEO coaching could

According to recent estimates, over $80 billion is spent on search engine optimization (SEO) services every year, with most brands assigning at least 10% of their overall marketing budget to SEO. If you’re in the market for SEO services, you’ve no doubt come across your fair share of agencies and consultants all vying for your