SEO Standard Operating Procedures (SOPs)
These SEO SOPs, based on 20+ years of SEO experience, tell you what to do, why it's important, and how to do it.
They will ensure that SEO tasks are performed consistently and effectively the first time and every time.
You have what you need to begin working on your SEO now.
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SOPs for On-Page SEOÂ
Analyzing Content Gaps for SEO
Step-by-step instructions about how & why image optimization can better your SEO.
Writing Effective Image Alt Text for SEO
Alt text helps Google understand what your images are about.
How to Use H1 Heading Tags for SEO
H1 tags tell Google and users what your webpage is about.
Writing Effective Meta Descriptions for SEO
Meta descriptions are why users click on your ranking—or don't.
Writing Effective Title Tags for SEO
Write effective title tags tag drive more SEO traffic.
Correcting Duplicate Content Issues
Duplicate content can dampen your SEO results if it is not controlled.
Correcting Thin Content For SEO
Thin content communicates to Google and users you have a poor-quality site.
Using Tags & Categories for Blogs
How to use blog tags and categories with SEO results in mind.
SOPs for Technical SEO
Optimizing Images for SEO
This SOP helps you fill in any gaps in your content.
SEO Best Practices for 301 Redirects
What are 301s, why they are important & how to use them to better your SEO.
Proper Use of Canonical Tags for SEO
Learn the proper use and implementation of canonical tags for SEO.
Blog Pagination for Better SEO Rankings
Blog pagination set up is crucial to ensure good SEO ranking for Blog posts.
Proper Use of the Robots.txt File
How to use the robots.txt file for better search engine optimization results.
Proper Use of the NOINDEX Meta Tag
How to use the NOINDEX meta tag for better search engine optimization results.
Fixing 404 Errors on Your Website
404 errors are deadends for Google and users, and can hurt your SEO.
SOPs for SEO & Cross-Functional Operations
RACI / Responsibility Assignment Matrix
Utilizing the RACI matrix can help your SEO & your organization run smoothly.
Documenting Roles & Responsibilities
SEO takes a team. Make who does what explicit & avoid role confusion.
Maintaining Work Visibility
Cross-functional work & making work visible is crucial to SEO success.
10 Common SEO Mistakes
And what to do about them
Sign up to receive our free SEO guide to 10 Common Mistakes That Are Killing Your SEO Results
These SEO SOPs may or may not fit your use case and scenarios. Feel free to customize these SOPs for your internal purposes. Optics In cannot be held accountable for any action you take on your website that results in decreased SEO performance.
However, if you find these SOPs helpful and experience increased SEO traffic, we'd love to hear about it. Please tell us.
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