In-House SEO Training in San Diego

About Our In-House SEO Training

Our in-house SEO training is designed for organizations that want to manage their SEO with internal resources and need expert SEO support to achieve that objective.

A high-level view of our SEO training:

Locations
- We bring in-house SEO training to your office or a nearby location in Carlsbad and the greater San Diego area
- We also provide in-house SEO training outside of San Diego. Travel expenses are an additional cost
Number of participants
- Standard SEO training accommodates up to 5 individuals
Duration
- 7 - 8 hours
Cost
- Starting at $5,000.00 US
What is covered
- Everything you need to make your site an SEO success, including technical SEO, on-page, and off-page
Who this training is for
- This in-house SEO training is designed for companies that want to ramp up their internal SEO skills
  - We do not train other SEO agencies or consultants.

What You'll Learn

This SEO training is based on Nick Musica’s experience as an in-house SEO and SEO agency owner.

You’ll learn proven SEO methodologies that have consistently driven success.

Nick covers the following aspects of SEO:

Technical SEO
On-page SEO
Off-page SEO
Operations
Reporting

Who Is SEO Training This For?

This SEO training is for businesses looking to advance their internal SEO knowledge and make SEO a core capacity.

This training is suitable for:

Entrepreneurs and start-ups who hit a growth wall
Small businesses who want to improve their foundational SEO
Enterprises looking to better their website(s) SEO

Who should attend this training

Those responsible for driving SEO traffic, including:

CMOs
Marketing directors
SEO specialists
Writers
UX professionals
Developers
Public relations

Your SEO Trainer - Nick Musica

Nick Musica was an in-house SEO from 2003 through 2019. He managed internal teams and grew SEO traffic for Rocket Lawyer and Esurance in San Francisco and Online Guru in San Diego.

He leveraged his experiences as an in-house SEO to launch his SEO & web design agency, Optics In, LLC, in 2019.

Nick Musica's SEO career highlights include:

Co-authoring When Search Meets Web Usability
Teaching SEO and digital marketing at the graduate level at New York University
Training and speaking at SEO conferences in San Francisco and Germany
Increasing SEO traffic from 85M visits to 185M visits a year over 6 years as the Director of Content & SEO of DMV.org

Today, Nick supports clients through his SEO agency headquartered in Carlsbad, California.

Why You Should Bring Nick In For Your In-House SEO Training

There are a ton of voices talking about SEO, but so many of them are just noise. Nick’s voice really stands out from the noise. It has been a voice that continues to express cutting edge strategy that brings success, and it is a voice that has been expressing these strategies since the early days of SEO. Nick’s insights and ideas have been some of the most insightful and actionable I have seen in my career.

Luke O'Leary, VP of Media Strategy and Operations at NP Digital

I refer to Nick as the Google Whisperer.

Shane Hale, Founder & CEO at Repeat Growth

Nick led our SEO efforts for 6 years at DMV.org in Encinitas, CA. During that time, SEO traffic grew from 85M to 185M SEO visits a year. The work that Nick and his team contributed helped enable the company's growth from a handful of full-time employees to upwards of 40 employees. If you’re responsible for growing SEO traffic for your company take Nick's SEO training.

Bob Kurilko, The "Corporate Defogger”

Congrats on creating your own SEO training. I can’t believe you haven’t done it sooner. Your training is a valuable resource, and it is a needed alternative to the SEO BS that’s out there.

Ethan Orenstein, Entrepreneur

While I have 20 years of marketing experience and would like to think I can at least sound somewhat educated when I speak to my clients about SEO, the knowledge gap between myself and Nick is substantial. He is my go-to person for strategic keyword planning, content development, and on-page optimization. I talk to Nick when I have SEO questions because he has the answers.

Jeff Lerner, Fractional CMO for Startups

I was lucky enough to work alongside Nick at a publishing company in sunny North County San Diego for 2 years. He made it his mission to keep the entire team in the loop on all things SEO. But here's the kicker - he did it in a way that was so crystal clear and easy to grasp, even your grandma could get behind the latest SEO initiative.

Jenny Dempsey, GM of Jenny Dempsey Solutions