San Diego SEO Training For Beginners & Intermediate SEOs
Our SEO training is designed to be given in San Diego at a location near you. Nick Musica’s experience as a search engine optimization professional since 2003 is the basis for the SEO training modules.
We offer two SEO training tracks.
- Track one is SEO Training for Beginners: Take the Fear out of SEO
- Track two is Advanced SEO Training: Unlocking Your SEO Potential
You can read more about our SEO training below.
Option 1
SEO Training for Beginners
SEO Training For Beginners: Take the Fear Out of SEO
This full day of SEO training takes the fear and mystique out of search engine optimization, making SEO understandable, actionable, and measurable.
SEO newbies will leave this hands-on training with an action plan and confidence to improve their SEO.
Bring your computers. You will be getting your hands dirty!
About This SEO Training
- This training is for: Anyone new to SEO
- Location: SEO training is held in San Diego County
- Duration: 8 hours, including breaks
- Number of Participants: Between 2 and 7 participants
- Tuition: $1,500 per participant
- We will cover:
- What SEO is and what it is not
- How to identify your highest-leverage opportunities
- How search engines work
- How to track SEO metrics and which metrics are best to track your SEO progress
- How to conduct keyword research to attract customers to your website
- How to write title tags & meta descriptions for the biggest bang for your buck
- How to get the most out of your on-page copy
- How to rank for local searches to increase phone calls and foot traffic
- How to snoop on your competitors' SEO results
Option 2
Advanced SEO Training
Advanced SEO Training: Unlocking Your SEO Potential*
This advanced SEO training is designed for organizations (small or large) that want the guidance of an SEO expert help them take their SEO to the next level.
This training covers technical SEO, on-page SEO, off-page SEO, and local SEO. This training is as comprehensive as a 1-day SEO training can be.
*We do not train other SEO agencies or consultants.
About This SEO Training
- This training is for: Those who want to experience leaps in their SEO traffic
- Location: SEO training is held in San Diego, California
- Duration: 8 hours, including breaks
- Number of Participants: Between 2 and 7 participants
- Tuition: $1,500 per participant
- You will learn what is most critical for technical, on-page, off-page, and local SEO. We'll cover:
- How to increase your SEO traffic
- How SEOs are using AI to write content
- How to find the best SEO keywords for your website
- Why it's essential to maintain your SEO
- What the best SEO tools are for your situation
- How to do an SEO audit
- How to write SEO content
- The intersection between organic SEO and local SEO
- How long SEO takes to work
- How to create an SEO strategy
- How schema can improve your SEO
- How to manage your own SEO
- How to do SEO competitor analysis
- What makes for a good backlink
- And more
About Nick's SEO Training
There are a ton of voices talking about SEO, but so many of them are just noise. Nick’s voice really stands out from the noise. It has been a voice that continues to express cutting edge strategy that brings success, and it is a voice that has been expressing these strategies since the early days of SEO. Nick’s insights and ideas have been some of the most insightful and actionable I have seen in my career.
Luke O'Leary, VP of Media Strategy and Operations at NP Digital
I refer to Nick as the Google Whisperer.
Shane Hale, Founder & CEO at Repeat Growth
Nick led our SEO efforts for 6 years at DMV.org in Encinitas, CA. During that time, SEO traffic grew from 85M to 185M SEO visits a year. The work that Nick and his team contributed helped enable the company's growth from a handful of full-time employees to upwards of 40 employees. If you’re responsible for growing SEO traffic for your company take Nick's SEO training.
Bob Kurilko, The "Corporate Defogger”
Congrats on creating your own SEO training. I can’t believe you haven’t done it sooner. Your training is a valuable resource, and it is a needed alternative to the SEO BS that’s out there.
Ethan Orenstein, Entrepreneur
While I have 20 years of marketing experience and would like to think I can at least sound somewhat educated when I speak to my clients about SEO, the knowledge gap between myself and Nick is substantial. He is my go-to person for strategic keyword planning, content development, and on-page optimization. I talk to Nick when I have SEO questions because he has the answers.
Jeff Lerner, Fractional CMO for Startups
I was lucky enough to work alongside Nick at a publishing company in sunny North County San Diego for 2 years. He made it his mission to keep the entire team in the loop on all things SEO. But here's the kicker - he did it in a way that was so crystal clear and easy to grasp, even your grandma could get behind the latest SEO initiative.
Jenny Dempsey, GM of Jenny Dempsey Solutions
Who Benefits from SEO Training?
This training is for:
- Entrepreneurs and start-ups who hit a growth wall
- Small businesses who want to improve their foundational SEO
- Enterprises looking to better their website's SEO
Who should attend this training
This SEO training is for:
- Marketing professionals
- SEO specialists
- Content Writers
- UX professionals
- Web Developers
- And more
SEO Training for WordPress & More
This SEO training applies to businesses using the following website-building platforms:
- WordPress
- Webflow
- Wix
- Squarespace
- Shopify
- And more
About Your SEO Trainer - Nick Musica
Nick Musica was an in-house SEO from 2003 through 2019. He managed internal teams and grew SEO traffic for Rocket Lawyer and Esurance in San Francisco and Online Guru in San Diego (Encinitas, CA).
He leveraged his experiences as an in-house SEO to launch his SEO & web design agency, Optics In, LLC, in 2019.
Nick Musica's SEO career highlights include:
- Co-authoring When Search Meets Web Usability
- Teaching SEO and digital marketing at the graduate level at New York University
- Training and speaking at SEO conferences in San Francisco, CA and Germany
- Increasing SEO traffic from 85M visits to 185M visits a year over 6 years as the Director of Content & SEO of DMV.org
Today, Nick supports clients through his SEO agency headquartered in North County San Diego.
Book a Discovery Call
Contact us to explore how Optics In, LLC can support you with your SEO goals and/or WordPress web design needs.