SEO & Web Design Blog

Robot.txt files can be very helpful in controlling which content Google gets to see and what content it doesn’t. A robots.txt file can also block search engines like Google from ever finding your website. This video tells the story of a client who blocked their entire site from Google. Transcript 0:00 Last week we had […]

Does your university have an alumni directory? A backlink from your alma mater can be a great SEO asset. If you are a business owner and went to a college or university with an alumni directory, contact your alma mater’s alumni relations to ask how you can get your business listed in the university’s directory.

Incorrect canonical tags and “noindex” directives prevent Google from indexing paginated pages and the posts they contain. Google’s guidelines recommend unique canonical URLs for each paginated page. Correcting the canonical tags and removing the “noindex” meta tag directive from paginated pages enable proper indexing, improving search visibility of both paginated pages and blog posts. The

During a working session with a client, we determined that some applications may be hampering their SEO. Despite thousands of positive reviews for a particular app, a review of negative reviews revealed code integration problems and possible adverse effects on search engine rankings leading to a less-than-ideal result. Do your due diligence before using Shopify

Do you want your website to appear in Google’s AI overviews? Work on the 3 pillars of SEO. They are: Technical SEO, on-page and off-page SEO. This video shows OpticsIn.com in Google’s AI overviews because of employing SEO principals. We didn’t do anything to explicitly to target AI overviews and chances are, neither should you.

Startups have a lot on their to-do lists. There are supply chains to build, staff to hire, and operations to organize. But search engine optimization (SEO) should also be near the top of that list. SEO for startups, just like SEO for any other business type, is an essential marketing tool, but startups require a

Search engine optimization refers to the strategies used to increase your rankings on a search engine results page (SERP). It’s a tool that all businesses use, including nonprofits, as effective strategies could drive more engagement and traffic to your nonprofit, without the need to pay for every impression, click, or lead. It’s those strategies we

If you’re building a personal brand as a financial advisor, you’ve no doubt looked into social media marketing and pay-per-click advertising. But search engine optimization (SEO) is an even more effective way to grow your brand, increase conversions, and cement your status as a respected professional. The approach to SEO as a financial advisor isn’t

Search engine optimization (SEO) is a cornerstone of online marketing. It’s a content-focused process that pushes your website higher in the search engines, giving your small business more exposure, driving more traffic, and providing countless more benefits. But it’s not easy. Many small business owners prefer to focus on paid ads and social media, assuming

There is no such thing as a one-size-fits-all solution for search engine optimization (SEO). Many of the practices are the same, but the approach and areas of focus change depending on your industry, goals, and area of focus. Local vs. organic SEO is a great example. Most businesses will benefit from both, but the focus